Instagram is Dying A Slow Death

In the era of fast-moving technology, nothing is permanent

Maha Jabbar
3 min readMar 8, 2021

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Photo by dole777 on Unsplash

This topic makes me sad. It makes me sad because I love Instagram. I have always loved Instagram. However, as of late, I have become quite resentful towards the app because there are tell-tale signs they no longer have faith in themselves and that really disappoints me.

  1. They focused on others’ strengths rather than their own weaknesses. In fear of losing users, following the rise of TikTok, Instagram quickly innovated, a term I use loosely, adding a new feature in an attempt to reel people back into using their app (pun intended). All they did, though, was produce a knockoff of an immensely successful app. They jumped on a bandwagon losing their position as pioneers, moving into the space of early followers. Had they provided something incredibly superior to the TikTok platform, maybe we would be having a completely different discussion. However, they did not. They prioritised speed of product delivery over quality. They lost sight of their strengths, whilst trying to adopt new innovation they saw in other apps, becoming increasingly weak in the process. You can argue they were attempting to diversify, but if not done well, even diversification can be a cause of failure.
  2. Their interface became cluttered. In trying to keep their users engaged, they added so many new features which diluted the true essence of the app. Ultimately, Instagram was an image-focused app that revolutionised the concept of filters. In recent months, we have seen a shift from the app being image-focused to being content-focused. Rather, the app engages users through video content, but more annoyingly TikToks, which have been saved and transferred by users on to Instagram to gain more TikTok following. If your users are using your platform to gain traction on another app, you know you are doing something wrong.
  3. They gave birth to influencer marketing which has indirectly caused their own downfall. Instagram changed their algorithms making it much more difficult for bloggers to gain a following and promote their posts. Instagram believed it was in control, however, they could not have been more wrong. Influencers across the platform regularly complain on their pages about how they hate the new Instagram algorithm, causing…

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Maha Jabbar

As a creative, I refuse to be confined to one title, but if I have to choose an all-encompassing word to describe all that I am, I would say I am a ‘woman’.