An Open Letter to ASOS from a Curvaceous Consumer

Maha Jabbar
An Injustice!
Published in
4 min readJun 17, 2021

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Dear ASOS,

I hope this letter finds you well.

I am writing this as I feel strongly about not only a gap in the market which you have not yet addressed but because I believe it’s high time you focused on creating and selling garments that truly caters to current and accurate body shapes and sizes. Unfortunately, your products are not ‘As Seen on Screen’…

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As a creative, I refuse to be confined to one title, but if I have to choose an all-encompassing word to describe all that I am, I would say I am a ‘woman’.